Brands are entering consumer’s world through branded content
Product placement in the movies with the aim of product marketing is known as In — Film Branding or Branded Content. It is an advertising technique that is used by companies to promote their products through a non-traditional advertising technique, usually through appearances in films at relevant occasions.
The best examples of such brand content placements are — The use of ‘Amul Milk’ in the Bollywood movie ‘Bhaag Milkha Bhaag’ and ‘Audi Car’ in Hollywood movie ‘Fifty Shades of Gray’.