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Brands are entering consumer’s world through In-Film Branding

Product placement in the movies with the aim of product marketing is known as In-Film Branding or Branded Content. It is an advertising technique that is used by companies to promote their products through a non-traditional advertising technique, usually through appearances in films at relevant occasions.

The best examples of such brand content placements are — The use of ‘Amul Milk’ in the Bollywood movie ‘Bhaag Milkha Bhaag’ and ‘Audi Car’ in Hollywood movie ‘Fifty Shades of Gray’.

 

In-Film Branding

It is also known as Covert Advertising or Branding and has been ruling the Indian Silver screen markets since the 1970s, there are many added advantages of this advertising model except the subtle placement of the brand. The celebrities are closely associated with the brand with extensive brand recall. Albatross media excels at delivering brilliant placements and In- film branding to its clients.

Co-branded Promotions

Co-branding is a marketing strategy that involves a strategic alliance of multiple brand names jointly used on single product or service. Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy.

Digital Content

We provide end-to-end services for brands, from conceptualizing to execution of web-series & independent digital films as per the brands' brief and communication

Music Videos

Collaboration with top music companies like Tseries, Sony Music India, Times Music, Speed Record etc. to create exclusive music videos for brands keeping in mind their brand communication.